Cetaphil Singapore · Content engine · AI search (GEO) insights
Crawling arrives in waves after new content goes live, such as the translated sections in May and the first Cetaphil SA articles in September. Across the period, 9,500 verified AI requests came from 7 companies.
Average verified AI requests per day, by week
| Week of | Days of logs | Anthropic | OpenAI | Meta | Amazon | Perplexity | Other | Per day | |
|---|---|---|---|---|---|---|---|---|---|
| 30 Mar | 6 | 0 | 113 | 0 | 165 | 0 | 4 | 0 | 47 |
| 6 Apr | 7 | 0 | 96 | 0 | 0 | 0 | 21 | 0 | 17 |
| 13 Apr | 7 | 8 | 67 | 0 | 1 | 0 | 4 | 0 | 11 |
| 20 Apr | 7 | 0 | 80 | 2 | 2 | 0 | 0 | 0 | 12 |
| 27 Apr | 7 | 0 | 34 | 1 | 3 | 0 | 3 | 0 | 6 |
| 4 May | 7 | 0 | 151 | 0 | 2 | 0 | 0 | 0 | 22 |
| 11 May | 7 | 0 | 86 | 0 | 29 | 0 | 0 | 0 | 16 |
| 18 May | 7 | 340 | 218 | 0 | 325 | 0 | 0 | 0 | 126 |
| 25 May | 5 | 408 | 171 | 0 | 17 | 0 | 0 | 0 | 119 |
| 20 Jul | 7 | 204 | 267 | 0 | 57 | 4 | 0 | 0 | 76 |
| 27 Jul | 7 | 602 | 65 | 0 | 36 | 118 | 0 | 0 | 117 |
| 3 Aug | 7 | 220 | 144 | 0 | 4 | 112 | 0 | 0 | 69 |
| 10 Aug | 7 | 250 | 106 | 0 | 2 | 49 | 0 | 0 | 58 |
| 17 Aug | 7 | 223 | 45 | 0 | 2 | 8 | 0 | 0 | 40 |
| 24 Aug | 7 | 252 | 123 | 0 | 3 | 20 | 0 | 0 | 57 |
| 31 Aug | 7 | 255 | 274 | 697 | 117 | 143 | 0 | 0 | 212 |
| 7 Sep | 7 | 529 | 246 | 353 | 89 | 174 | 0 | 0 | 199 |
| 14 Sep | 7 | 159 | 65 | 132 | 156 | 13 | 6 | 0 | 76 |
| 21 Sep | 7 | 189 | 132 | 11 | 20 | 10 | 3 | 0 | 52 |
| 28 Sep | 7 | 15 | 102 | 0 | 36 | 11 | 22 | 0 | 27 |
| 5 Oct | 7 | 0 | 89 | 0 | 46 | 73 | 62 | 4 | 39 |
AI crawlers had fetched 41 pages in the first week of logs and 179 by October. Of the 191 pages the site has served since 20 Jul, 179 (94%) have been fetched by AI.
Distinct pages fetched by verified AI crawlers, cumulative. Dashed where there was no log export.
| By end of week of | Pages fetched by AI |
|---|---|
| 30 Mar | 41 |
| 6 Apr | 42 |
| 13 Apr | 42 |
| 20 Apr | 42 |
| 27 Apr | 42 |
| 4 May | 42 |
| 11 May | 44 |
| 18 May | 101 |
| 25 May | 152 |
| 20 Jul | 152 |
| 27 Jul | 152 |
| 3 Aug | 152 |
| 10 Aug | 152 |
| 17 Aug | 152 |
| 24 Aug | 152 |
| 31 Aug | 153 |
| 7 Sep | 165 |
| 14 Sep | 167 |
| 21 Sep | 167 |
| 28 Sep | 167 |
| 5 Oct | 179 |
Ten verified crawlers from seven companies. OpenAI’s ChatGPT search crawler, OAI-SearchBot, visited on 140 of the 144 days with logs.
| Crawler | Company | Purpose | Requests | Active days | Pages |
|---|---|---|---|---|---|
| ClaudeBot | Anthropic | Anthropic model training | 3,654 | 83 | 155 |
| GPTBot | OpenAI | OpenAI model training | 1,995 | 118 | 99 |
| Meta-ExternalAgent | Meta | Meta AI model training | 1,196 | 27 | 163 |
| GoogleOther | Google research and AI products | 1,112 | 47 | 102 | |
| Amazonbot | Amazon | Alexa and Amazon AI | 735 | 69 | 111 |
| OAI-SearchBot | OpenAI | ChatGPT search index | 641 | 140 | 21 |
| PerplexityBot | Perplexity | Perplexity answer index | 123 | 19 | 7 |
| ChatGPT-User | OpenAI | ChatGPT opening a page while answering a person | 38 | 26 | 3 |
| DuckAssistBot | DuckDuckGo | DuckDuckGo AI-assisted answers | 4 | 1 | 1 |
| Perplexity-User | Perplexity | Perplexity opening a page while answering a person | 2 | 2 | 2 |
25 of the 30 articles are live, and 22 have already been fetched by AI crawlers. Articles 1–10 (live 7 Sep–11 Sep): 10 of 10 fetched by AI, median first AI visit after about 2 hours. Articles 11–25 (live 5 Oct–9 Oct): 12 of 15 fetched by AI, median first AI visit after about 4 days.
| # | Article | Live | First AI visit | AI crawlers | Verified AI fetches |
|---|---|---|---|---|---|
| 01 | Why Is My Skin Rough and Bumpy — and How Do Exfoliating Acids Actually Smooth It? | 7 Sep | 2 hours | 5 | 12 |
| 02 | Why Is the Skin on My Arms and Legs Rough and Bumpy — and How Do You Smooth It? | 7 Sep | 2 hours | 5 | 8 |
| 03 | Chemical vs Physical Exfoliation: Which Is Gentler for Sensitive Skin? ChatGPT opened this article 15 times while answering people | 7 Sep | 3 hours | 9 | 64 |
| 04 | Why Is My Skin Still Rough Even After Moisturising? | 7 Sep | 2 hours | 6 | 10 |
| 05 | Why Does My Skin Get Bumpy After Shaving — and How Do I Stop It? | 7 Sep | 1 hour | 5 | 12 |
| 06 | What Are "Strawberry Legs" — and How Do You Smooth Them? | 7 Sep | 46 hours | 6 | 14 |
| 07 | Why Do I Get Bumps on My Arms When It's Hot? | 8 Sep | 13 hours | 5 | 8 |
| 08 | Does Singapore's Climate Make Your Skin Rougher? | 9 Sep | First visitor | 5 | 8 |
| 09 | Is Sunscreen Making My Skin Bumpy? | 10 Sep | 31 hours | 5 | 7 |
| 10 | Is Air-Conditioning Drying Out Your Skin? | 11 Sep | First visitor | 5 | 8 |
| 11 | Rough Skin or Eczema? How to Tell the Difference | 5 Oct | 101 hours | 1 | 1 |
| 12 | "Chicken Skin", "Sandpaper Skin", "Strawberry Legs" — What Do These Names Actually Mean? | 5 Oct | 114 hours | 1 | 1 |
| 13 | Are Face Scrubs Actually Bad for Your Skin? | 5 Oct | Not yet | 0 | 0 |
| 14 | Are You Over-Exfoliating? The Signs — and How to Recover | 5 Oct | 94 hours | 1 | 1 |
| 15 | How Often Should You Exfoliate? Face vs Body | 5 Oct | 131 hours | 1 | 1 |
| 16 | Brushes, Cloths and Mitts: Which Exfoliating Tools Are Safe for Sensitive Skin? | 5 Oct | 98 hours | 1 | 1 |
| 17 | What Does Salicylic Acid Actually Do to Your Skin? | 5 Oct | Not yet | 0 | 0 |
| 18 | Can You Use Salicylic Acid on Your Body — and Should It Be the Same Product? | 5 Oct | Not yet | 0 | 0 |
| 19 | Is Salicylic Acid Too Harsh for Sensitive Skin? | 5 Oct | 98 hours | 1 | 1 |
| 20 | BHA vs AHA: What's the Difference, and Which One Do You Need? | 5 Oct | 92 hours | 2 | 2 |
| 21 | Oily by Lunchtime? Why Salicylic Acid Suits Singapore's Climate | 5 Oct | 135 hours | 1 | 1 |
| 22 | What Is Mandelic Acid — and Why Is It Called the Gentle AHA? | 7 Oct | 67 hours | 1 | 1 |
| 23 | Why Mandelic Acid Suits Deeper Skin Tones | 7 Oct | 46 hours | 1 | 1 |
| 24 | What Is a PHA — and Why Is It the Gentlest Exfoliating Acid? | 9 Oct | 17 hours | 1 | 1 |
| 25 | The Exfoliating Acid That Also Hydrates: What Gluconolactone Does | 9 Oct | 41 hours | 1 | 1 |
When ChatGPT answers a question it can open a page to read it. That request is the closest log signal that content is being used in an answer.
ChatGPT page opens per week
| Week of | ChatGPT page opens |
|---|---|
| 30 Mar | 0 |
| 6 Apr | 0 |
| 13 Apr | 0 |
| 20 Apr | 0 |
| 27 Apr | 0 |
| 4 May | 0 |
| 11 May | 1 |
| 18 May | 7 |
| 25 May | 2 |
| 20 Jul | 0 |
| 27 Jul | 1 |
| 3 Aug | 1 |
| 10 Aug | 0 |
| 17 Aug | 1 |
| 24 Aug | 0 |
| 31 Aug | 0 |
| 7 Sep | 1 |
| 14 Sep | 1 |
| 21 Sep | 2 |
| 28 Sep | 10 |
| 5 Oct | 11 |
Pages ChatGPT opened
Every language section is at least 85% covered. Measured against pages the site has served since 20 Jul.
| Language | Pages served | Fetched by AI | Share |
|---|---|---|---|
| English | 79 | 71 | 90% |
| Thai | 26 | 22 | 85% |
| Malay | 28 | 28 | 100% |
| Vietnamese | 20 | 20 | 100% |
| Chinese (Simplified) | 19 | 19 | 100% |
| Chinese (Traditional) | 19 | 19 | 100% |
The remaining SA articles. Each launch so far has drawn AI crawlers within days.
The first baseline of how often Cetaphil appears in AI answers was taken on 11 October 2026. The next run measures the change.
The same analysis re-runs on each new log export, so this page tracks the trend month by month.
Figures count only requests verified as coming from each AI company – through its published crawler IP ranges or its own network. Requests that only claimed to be an AI crawler are excluded. Logs cover 144 days between 31 Mar and 11 Oct 2026; there was no log export for 30 May–19 Jul, shown as grey bands. Prepared by Ai-ssistance.